Developing the graphic identity of an object/message/idea with the repetition of some details in different instruments entertains me a lot, especially because I keep the same model of communication without changing the identity both on paper and digital. From the simple image coordinated with the website, the starting and developing platforms are many. Letterhead paper coordinated with graphic becomes paper and digital document; with compliments and invitation become if digitalised advertising banner or dem (direct email marketing), shared by millions of contacts from mailing lists. For me it's not so easy to speak about "where"; what is the real platform where it's created. Considering that I am not interested only in graphic, I suppose that the published book will be explicative enough.