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 Foreseeing changes moves up knowledge and new ways of communication. The speed up of last times made me open to new expertises in order to support project activities, with an exciting approach and new channels. The transit from layout with retina, tempera and transferable colours, handheld printing layout to computerising was very fast and speaking sincerely I don’t even remember the “when”! Technical words as overprint, pricking, lacking of summary during fore print don't exist anymore, digital process has replaced typographical process and PDF with CTP isn't slow and doesn't create errors. I just miss the cyano wrap! "Big Idea" into other channels with more planning and advertising potentialities! |
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