…I haven't seen or listened it; I don't remember it…it's undoubtedly the unsuccessful communication. The message is the medium and must be clear and well-defined. The brand and the choice of monochromatic print, two-four-five-colour print, payoff creation, font type, business card, letterhead paper, flyer, slide, web site, merchandising, packaging, POP, events, a meeting organisation, the media planning, planning activities of direct marketing, mission and layout are pieces of one thing: the assembled communication BtoB or BtoC of a brand.
Every single element supports another one being connected each other.
Signs, colours and slogan come from a creative job that makes a definite identity.

Another useful aspect of a project is the application of marketing during the initial briefing part; this makes possible the advertising 'sense' together with the graphical part.